HIMSS 2020 Conference

Experience Design | Design Strategy | B2B Healthcare | Visual Storytelling

Overview

For HIMSS 2020, NewWave Technologies wanted an interactive conference experience that could help attract and engage prospective B2B healthcare technology clients. The interface needed to feature five key talking points, their corresponding videos, and the subject matter experts attending the conference who could continue the conversation around each topic.

As the sole designer and strategist for the experience, I translated these business and communication goals into an intuitive visual interface aligned with NewWave's existing HIMSS 2020 branding.

Challenge

HIMSS presented a unique communication challenge. Conference attendees would be surrounded by competing booths, messaging, presentations, and visual stimuli, so the interface needed enough visual impact to attract attention without becoming distracting or difficult to navigate.

At the same time, five talking points, multiple videos, and relevant subject matter experts needed to coexist within one experience without overwhelming users.

The challenge was finding the balance between visibility and usability while supporting NewWave's larger business objective: transforming initial interest in its healthcare technology expertise into meaningful conversations with prospective clients.

Approach

I structured the experience around the information attendees needed first. The five talking points became the primary entry points, allowing users to quickly select a subject relevant to their interests rather than navigate through a predetermined sequence.

I then connected each topic with its corresponding video content and subject matter experts, creating a progression from topic → content → expertise. This gave attendees a clear path from initial curiosity to deeper engagement and an opportunity to continue the conversation with the appropriate NewWave representative at the booth.

Visually, I extended the established HIMSS 2020 branding into the interactive environment. I balanced visual impact with restraint so the interface could capture attention within the conference environment while keeping the content easy to understand and explore.

As the sole designer and strategist, I considered both the immediate interaction and the larger business purpose behind it, connecting the digital experience to NewWave's B2B engagement goals.

Outcome

The final experience brought NewWave's five healthcare technology talking points, video content, and subject matter expertise together within one cohesive interactive interface.

Instead of presenting attendees with disconnected information, the experience provided a clear path for discovering relevant topics, exploring related content, and identifying the experts available to continue the conversation.

The project demonstrates my ability to translate business and audience needs into an interactive communication strategy, organize complex information into an intuitive experience, and connect digital engagement with meaningful human interaction.